Background

TST, the full name is TIN'SECRET, is a brand of Shanghai Darwin Trading Co., Ltd., founded by Lin Ruiyang and Zhang Ting in 2013. It focuses on cosmetics and skin care products, and mainly through the online store. TST's products include 3-1 Stains Facial Yeast Mask, 5-1 Strains Facial Yeast Mask, Yeast Extract Facial Sheet Mask and Apple Sheet Mask.

TST Brand Concept

"Choose beauty, be naturally beautiful", provide consumers with aesthetic experience of life, and help consumers realise their pursuit of a beautiful life.

Beauty is first - Provide goods and services that meet consumer needs

Build a vision for a better life - Provide aesthetic life solutions and show consumers how to achieve

TST Chamber Product Category

TST brand focuses on cosmetics and skin care products. At present, there are various range such as Immaculate range, Reviving and Repairing range, Anti Aging range, Premium range, Chaoling range, beauty equipments, collagen and fruits beverages and many more.

TST Star Products

  • 3 in 1 strain yeast mask
  • 5 in 1 strain yeast mask
  • Yeast sheet mask
  • Repair Jelly mask
  • Moisturising Lotion
  • Apple mask

TST Spokeperson

Since 2014, brand founder Zhang Ting has served as the brand spokesperson for TST. In January 2018, Jiang Yiyi became the spokesperson of TST’s star product "5-1" strain Yeast Mask. In June 2018, Lin Chiling endorsed TST's main popular new product "Collagen Fruity Drink".

TST Secret Brand Memorabilia

  • In 2011, a live yeast skin care product was developed and sold in Taiwan, China.
  • In June 2013, Shanghai Darwin Trading Co., Ltd. was founded and launched the cosmetics brand TST.
  • In 2013, TST successfully developed a product to extract yeast from fresh milk and put it on the market.
  • In May 2016, the TST trademark was successfully registered.
  •  In July 2015, TST Tmall flagship store opened.
  •  In January 2016, TST's first premium store opened in Shanghai Zhengda Lecheng Store.
  • In March 2016, the TST brand online store was launched.
  • In 2017, TST's silicone facial cleansing instrument and lactic acid bacteria microcapsule structure obtained utility model patent certificates.
  • In August 2018, TST held a fan meeting and product launch event in Macau, China.
  • In April 2019, TST's Lyon plant in France was completed.

Brand Honors   

  • In September 2018, TST skin care products and make-up received the CAQI certificate of "National Quality Trustworthy Products".
  • In March 2019, won the CAQI certificate of "National Quality Inspection Stable and Qualified Products

Technology research and development

In 1996, a live yeast skin care product was developed and started to be sold in Taiwan, China. Because it had to keep the temperature below 15°C, it could not be marketed.

In 2013, TST extracted yeast from fresh milk, combined with super-micron penetration technology, successfully developed live yeast skin care products, and achieved marketization.

In 2014, the third-generation TST live yeast product was born.

In May 2015, TST applied for a live yeast technology patent from relevant national departments and was accepted. 

As of April 2019, TST has also cooperated with more than 20 external research centers on research and development, innovating more than 200 formulas each year to serve the diverse needs of consumers. In addition, TST Qingpu R&D headquarters has completed in 2019.

TST public charity

As of April 2019, TST has helped more than 13,000 less fortunate people across the country.

 

TST庭秘密品牌故事

品牌简介:TST,全称为TIN’SECRET,是上海达尔威贸易有限公司旗下品牌,由林瑞阳、张庭夫妇于2013年创立,以化妆品、护肤品为主打品类,并主要通过线上商城庭秘密APP和线下实体店的O2O方式进行产品销售。TST 旗下产品包括TST五菌合一·新生面膜乳、酵母精萃面膜乳以及TST苹果肌面膜等。

20192月,TST与爱奇艺合作推广明星产品——活酵母新生面膜乳;20194月,TST正式成为《极限挑战》第五季特约赞助商。

1 TST庭秘密品牌理念

选择美丽,天生美丽”,提供消费者生活美学体验,帮助消费者实现对美丽人生的追求。

以美为先

提供满足消费者需求的商品和服务

构筑美好生活愿景

提供美学生活解决方案,并向消费者展示实现方式

2  TST庭秘密产品类别

TST品牌以化妆品、护肤品为主打品类。目前,主要有冰肌如玉系列、活色润颜系列、冻龄蜜系列、冻龄肌蜜系列、庭魅彩妆系列、潮灵LC、臻妍晶莹系列、黄金系列、优润净颜系列、凝时臻颜美肌系列、婴儿护肤系列、男士平衡保湿系列、日化系列、防晒系列、身体系列、面膜系列(酵母精萃面膜乳、苹果肌面膜等)、全皂系列、香水系列、维多丽雅系列、口服胶原蛋白发酵果蔬果味饮料、美容仪器系列等。

3、 TST庭秘密 明星产品

酵母精萃面膜乳

TST五菌合一·新生面膜乳

TST酵母囧膜

修护冻膜

TST靓肤水嫩保湿水

苹果肌面膜

4  TST庭秘密品牌代言人

2014年起,品牌创始人张庭担任TST品牌代言人。

20181月,蒋依依成为TST明星产品五菌合一活酵母面膜乳代言人。

20186月,林志玲代言TST主打人气新品胶原蛋白果味饮料

5、 TST庭秘密 品牌大事记

2011年,研发出活酵母护肤品,并开始在中国台湾地区销售。

20136月,上海达尔威贸易有限公司创立,推出化妆品品牌TST

2013年,TST成功研发产品从鲜奶中萃取酵母,并投入市场。

20165月,TST商标注册成功。

20157月,TST天猫旗舰店开业。

20161月,TST首家线下实体店上海正大乐城店开业。

20163月,TST品牌线上商城上线。

2017年,TST旗下硅胶洁面仪、乳酸菌微胶囊结构获得实用新型专利证书。

20188月,TST在中国澳门举行粉丝见面暨产品发布活动。

20194月,TST法国里昂工厂落成。

6 品牌荣誉

20189月,TST护肤品、彩妆获得全国质量信得过产品”CAQI证书。

20193月,荣获全国质量检验稳定合格产品” CAQI证书

7 技术研发

1996年,研制出活酵母护肤品并在中国台湾地区开始销售,因其必须保证温度低于15°C,未能实现市场化。

2013TST从鲜奶中萃取酵母,结合超微米渗透技术,成功研发出活酵母护肤品,并实现市场化。2014年,第三代TST活酵母产品诞生,20155月,TST向国家相关部门申请活酵母技术专利,获得受理。截至20194月,TST还与外部20余个研究中心合作研发,每年创新200余个配方服务消费者多元需求。此外,TST青浦研发总部将于2019年落成。

8 TST庭秘密公益

截至20194月,TST已帮助全国13000多名聋哑无声天使